Pay Your Selfie
lessons in cultivating user trust through brand transparency
Pay Your Selfie
Redesigning Pay Your Selfie, a tasking app seeking to provide partner brands with targeted consumer data, provided our team with a unique, multifaceted set of challenges. What began as a conversation to simplify the flow quickly precipitated a deeper exploration into the brand-consumer, and brand-user relationships. Our team ultimately delivered a redesign that simultaneously addressed immediate user needs and aligned with the company's long-term vision.
Understanding the Problem
Pay Your Selfie wanted to see if their users understood the purpose behind the app, and whether they could successfully complete the tasks within the existing flow.
We found that users not only struggled with the flow, but had an overall lack of trust in the company, due to a lack of transparency and communication about why and how their pictures were being used.
Determining core principles
To speak to these fundamental user needs, we determined that the new Pay Your Selfie app must be:
Trustworthy and Transparent
Engaging and Unobtrusive
Straightforward and Informative
Redesigning Pay Your Selfie
Our team focused on creating a ‘near-future’ solution for the company, centered on the user’s ability to interact with the app through an inclusive, robust flow. Rather than sort through layers of menus, users were able to access tasks through a single tap from the home screen.
Users also received direct feedback on their status and progress throughout the app through the addition of enhanced user onboarding, consistent iconography, task instructions screens.